Britain's first designated 'Area of Outstanding Natural Beauty'.

View images of Gower

We're very proud of the Gower Peninsula and we take our responsibility for this unique environment very seriously, ensuring its protection and conservation for succeeding generations to enjoy and admire.

Come and share in the awe-inspiring beauty that has captivated generations of visitors: the 19-mile long Peninsula comprises some of Wales' cleanest and most stunning beaches, including Rhossili, where you can enjoy the most spectacular view of the famous Worm's Head, Three Cliffs - claimed by many as one of the most scenic bays in Gower, and Llangennith which is one of the premier surf beaches in the UK.

Many of the beaches in Gower continue to receive Blue Flag Status and Green Coast Awards year on year, showing that they have the cleanest water and high quality facilities.

The Gower Peninsula offers a diverse range of landscapes from its award winning beaches and dramatic cliffs to its picturesque villages and rolling countryside, hills, valleys, commons, woodland, dunes and marshes.

It is no wonder the area has so much to offer!

Gower is a haven for walkers, offering short family walks taking in many of the small churches and landmarks in the area, to routes for the more experienced walker which explore the most breathtaking views of the Peninsula. In fact, stunning Rhossili was named one of the 20 greatest rural walks in Britain by 'The Times' newspaper in June 2007. 

Amongst other activities which can be explored on Gower, you can try horse riding, golf, watersports, surfing, climbing amongst a whole host of other outdoor activities. Or why not just relax and take in the awe-inspiring views? Gower was voted the best picnic sopt in Britain by 'The Guardian Travel Magazine' in 2007.

For history lovers, the area boasts many ancient sites, monuments, caves, castles and landmarks including Arthur's Stone (hugely popular amongst visitors to the area), Giants Grave (a burial chamber dating back to 3,500 BC) and Pennard Castle. The many caves in Gower have been the source of human and animal remains and artefacts dating back to the Stone Age. The oldest dated modern human remains ever discovered in Britain were found at Paviland Cave in Gower.

The Gower coast is no stranger to shipwrecks and has seen many over the years, perhaps two of the most well known being the 'Dollar Ship' and the 'Helvetia' at Rhossili.

The area was also a centre for smuggling during the 18th and 19th centuries, when a heavy customs duty was imposed on items such as tobacco, spirits and tea. Smuggling heritage is especially apparent at Port Eynon Bay.

With such a spectacular and diverse landscape with a wide range of intriguing places to see and exciting things to do, Gower is an ideal location for an action packed weekend, a quiet romantic day out or week long family holiday!