This privacy covers the use of personally identifiable information that the City and County of Swansea Council collects when you visit www.visitswanseabay.com.

When someone visits www.visitswanseabay.com we collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. We collect this information in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website. We will not associate any data gathered from this site with any personally identifying information from any source. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

 Cookies

When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your device, for example, computer or mobile phone. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

• enabling a service to recognise your device so you don’t have to give the same information several times during one task
• recognising that you may already have given a username and password so you don’t need to do it for every web page requested
• measuring how many people are using services, so they can be made easier to use and there’s enough capacity to ensure they are fast
• You can manage these small files yourself through the following information on the Directgov website at www.direct.gov.uk/managingcookies.

If you’d like to find more information about cookies, including how to see what cookies have been set and how to manage and delete them, then visit www.allaboutcookies.org.

Our use of cookies

The cookies used on this website have been categorised based on the categories found in the ICC UK Cookie guide (www.international-chamber.co.uk). A list of all the cookies used on this website by category is set out below.

Category 1: strictly necessary cookies

These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website. Without these cookies services you have asked for, like e-commerce, cannot be provided.

By using our website, you agree that we can place these types of cookies on your device.

Category 2: performance cookies

These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.

To opt out of being tracked by Google Analytics across all websites visit http://tools.google.com/dlpage/gaoptout

To learn more about Facebook cookies, visit https://www.facebook.com/help/?page=176591669064814

By using our website, you agree that we can place these types of cookies on your device.

The services used by visitswanseabay.com are as follows:

• Google Analytics
• WordPress
• Facebook widgets

• YouTube

• ShareThis

• Google+

• Twitter

Cookies are used by each of these services and we also use session cookies too.

Google Analytics

Options for Display Advertising in Google Analytics have been enabled on this website. This means that Google Analytics may provide enhanced levels of information about visitors to this website including (but not limited to) age, gender and interests. These enhanced options are solely used to understand more about the visitors to visitswanseabay.com as a whole. Any data gathered does not allow Visit Swansea Bay to identify individuals, it is only used to indicate trends.

• The data gathered is intended to be used for Remarketing and Google Analytics Demographics and Interest Reporting (Google Display Network Impression Reporting and the DoubleClick Campaign Manager integration may also be used).
• Using the Google Ads Settings, users can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads.
• visitswanseabay.com may use Remarketing with Google Analytics to advertise online.
• This means that third-party vendors, including Google, may show ads from visitswanseabay.com on sites across the Internet.
• visitswanseabay.com and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to your website.
• visitswanseabay.com and third-party vendors, including Google may, use first-party cookies (such as the Google Analytics cookies) and third-party cookies (such as the DoubleClick cookie) together to report how your ad impressions, other uses of ad services, and interactions with these ad impressions and ad services are related to visits to your site.
• Age, gender, and interest data gathered via Google Analytics is used to ensure that online content and online marketing activity carried out by Visit Swansea Bay is relevant to its online visitor profiles.

There are a number of options for opting out of submitting your data to Google Analytics and these can be found here.