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This privacy policy will help you understand what personal information Visit Swansea Bay collects from you in order to provide you with information about visiting the area, how we store and use that information, and the choices you have when you have provided us with your personal information.

Who we are

Visitswanseabay.com is owned and managed by the Tourism Team within the City & County of Swansea. The Tourism Team is the official provider of tourist information for Swansea Bay (Swansea, Mumbles and Gower).

For the purposes of the General Data Protection Regulation 2016, Swansea Council is the data controller for the personal information you provide on this website.  You can see the Council’s full privacy policy including contact details on www.swansea.gov.uk/privacynotice

You can also contact Visit Swansea Bay at:

Tourism Team
City and County of Swansea
Room 153
01792 635214

How we use the personal details you provide to us

The source of all personal data that we hold is the information provided by you when you opt in to receive information.

Data protection law describes the legal basis for our processing your data as consent. 


We use the Mailchimp email system to keep you informed of events, special offers or activities which may interest you.  This personal data is collected only where you provide your consent that you wish to be kept informed about visiting the area.

In order to do this we collect your email address, and if you wish to provide it, your name and the type of information you would like to get by email.

Who we share your data with

Where emails are submitted via a business listing page, for example a guesthouse or activity provider, all enquiries are sent to the Visit Swansea Bay team and automatically forwarded to the respective business with your consent. Other than the third party recipient of the enquiry, this data will not be passed on or sold to any other third parties.

We use a Facebook pixel on our website if you have consented to it. This helps us to optimise adverts based on collected data to show you adverts that might interest you. You can unsubscribe from this here or change your cookie preferences in your browser.

Using data gathered from visitswanseabay.com, targeted audiences for advertising may be created on third party platforms including (but not limited to) Facebook, Twitter and Google. We measure activities based on the number of actions taken and do not make any attempt to use personally identifiable data to determine the actions of individual people.

How long we keep your data

We keep your data for a maximum of 24 months or until you choose to unsubscribe from receiving our marketing material.

How and when we contact you

If you have opted in to receive emails, we will contact you at intervals to provide you with information and news about events and activities in Swansea Bay, Mumbles and Gower.

How to unsubscribe

You can choose to withdraw your consent at any time, by changing your preferences or unsubscribing on any of the emails we may send, on the Visit Swansea Bay website or by contacting us using the details above.

Your privacy rights

Your information is stored securely by the City and County of Swansea for the purposes described above.

We will not share your data with any third parties without your explicit consent unless we are required or permitted to do so by law, other than where you have submitted a query via a business listings page as described above.

You have the right to request that we provide you with a full copy of any personal information we hold on you, which we are obliged to provide to you within one calendar month free of charge.

Where you believe the personal information we hold is inaccurate, for example where your contact details have changed, you have the right to demand the immediate rectification of any inaccurate data we hold on you.

Where you believe we are holding your personal information beyond the period of retention, you have the right to demand its immediate deletion. You also have the right to demand that we completely erase within a reasonable timeframe all the personal data we hold about you.