Swansea Christmas Parade - November 17
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Swansea City Centre - Sunday 17 November, from 5pm

Get ready for marching bands, magical floats, festive film characters, Christmas inflatables and of course Santa and his sleigh, as they will all be making an appearance at this year’s Swansea Christmas Parade and Lights Switch On!


See all your favourite princesses and superheroes, be mesmerised by magical light up costumes, and soak up the festive cheer from the hundreds of young people from city community groups who’ve jumped at the chance to be a part of this year’s parade.

You’ll be able to see Belle and the Beast, light-up reindeers, the Princesses’ carriage, characters from the much-loved musical Frozen and more, all  taking to city centre streets as the curtain goes up for the Christmas countdown.

And most importantly, see Santa arrive in Swansea and switch on the Christmas lights throughout the city centre.

With returning parade favourites as well as new additions, lights, music, snow machines, fireworks and Santa himself, get ready to welcome the festive season in style!

The route

The parade kicks off  at the bottom of Wind Street at 5pm and will head up towards Castle Square. Here, Santa will make his first stop at 5.15pm* to switch on some of the Christmas lights and wave to children, big and small! The parade will then continue up High Street, down Orchard Street and onto the Kingsway where Santa will make his second stop at 5.35pm* to turn on the remainder of the city centre lights before heading down the Kingsway.
*times are approximate.

While you’re waiting for the parade to arrive, you can enjoy music and entertainment at performance points at Castle Square and outside the Dragon Hotel from local choirs and vocalists, including Rock Choir, Dancerama, Jermin Productions, Nataya and Victorian Carollers.



There’ll be giant light-up reindeers that seem to float in the air and magical Winter Wonderland Birds, whose moods change with the lights and music. The parade will also see return of Spark! – a street theatre show combining high-impact drumming routine with kaleidoscopic lighting design.


There’s plenty of music in store, with the 3 Welsh Wing Marching Band, Royal Air Force Air Cadets; the Loughor Town Band; the Bloco Vale Samba; the Swansea Silver Rhythmaires; the City of Swansea Pipe Band.

If you weren’t in the festive mood before the start of the Parade, you definitely will be by the end!

There will be loud noises, flashing lights and special effects throughout the Parade – if you need somewhere a bit quieter to enjoy the parade, the lower part of the Kingsway (St. Helen’s Road end) will be the quietest part of the route. Please be aware though that the nature of a parade means that noise and lights will be present throughout. If you have any concerns and want to discuss further, please contact us at 01792 637300.

They’ll be joining over 500 hundred of young people and performers from city communities who will be picking up the festive spirit and sharing it with thousands of onlookers expected to be there. Groups who’ve jumped at the chance to be part of it are:

  • Melin Theatre Arts,
  • Swansea Dance Twerk Team,
  • Acting Up Theatre Company/Maria Evans Academy,
  • Company J
  • Barton Dance Academy
  • Zumba with Sion
  • Bernadette Jones School of Irish Dance
  • Swansea Dancing Samba
  • Bonymaen Kids Play Initiative
  • Class Act Theatre School
  • Jermin Productions
  • The Carley Lewis School of Dance
  • Leanne Rees School of Irish Dance
  • Rising Stars
  • The Joan Williams Stage School
  • Swansea Little Theatre.



And keep your eyes open for Claire, Leigh, Badger and Phil from The Wave and Swansea Sound, our official Radio Partners!



With thanks to Celtic Mitsubishi and Sytner Swansea BMW, vehicle suppliers for the 2019 Swansea Christmas Parade







Swansea’s Kingsway Christmas Tree is proudly sponsored by The Childcare Offer for Wales and will be a sight to behold!