Swansea International Jazz Festival 2024
13 - 17 June

We welcomed the festive season to Swansea in style on Sunday 19 November 2023 with our annual Christmas Parade!

Dancers, bands, choirs, floats, inflatables, light up characters, princesses, superheroes and much more were on display – including Santa himself who brought some festive magic with him to turn on the Christmas Lights. The festive season has now started in Swansea, take a look below for some highlights of this year’s parade, and we’ll see you again next year!

See all your favourite princesses and superheroes, be mesmerised by magical light up costumes, and soak up the festive cheer from the hundreds of young people from city community groups who’ve jumped at the chance to be a part of this year’s parade.

You’ll be able to see light-up reindeers, tractors, musicians, characters from much-loved films and more, all taking to city centre streets as the curtain goes up for the Christmas countdown. And most importantly, see Santa arrive in Swansea and switch on the Christmas lights throughout the city centre!

With returning parade favourites as well as new additions, lights, music, snow machines and Santa himself, get ready to welcome the festive season in style!





There will be loud noises, flashing lights and special effects throughout the Parade – if you need somewhere a bit quieter to enjoy the parade, the lower part of the Kingsway (St. Helen’s Road end) plus the top of High Street and Orchard Street will be the quietest part of the route. Please be aware though that the nature of a parade means that noise and lights will be present throughout. If you have any concerns and want to discuss further, please contact us at 01792 635428. An accessible viewing area will be available on Princess Way and Orchard Street.

No booking required, just turn up on the night.  Accessible toilets and limited seating also available within the viewing areas.


Stay Safe Wristbands

Losing a child, even for a few moments can be very distressing and our Stay Safe Wristbands sponsored by Consumer Energy Solutions, can help reassure and get help fast. A mobile number on a wristband is the simplest and quickest way to help a lost child.

  • Wristbands can be collected from:
    The LC
  • The Pump House
  • The National Waterfront Museum
  • Swansea Waterfront Winter land
  • First Cymru Park and Ride buses
  • Event Stewards
  • Glynn Vivian Art Gallery

Parking and Travel

This year’s parade starts at 5.00pm with an anticipated finish time of approximately 6.30pm at the end of the Kingsway. Please be aware that the city centre is expected to be very busy during the afternoon and throughout the event – make sure to plan your travel accordingly and allow plenty of time to arrive and make your way to the parade route!

Find out everything you need to know about travelling to the parade including road closures and parking here.





The route!

The Parade kicks off at 5pm heading to Princess Way, and up towards Castle Square. Here Santa will magically switch on some of the Christmas lights from his sleigh and wave to children big and small! The Parade will then continue up High Street, down Orchard Street and onto The Kingsway, where Santa will switch on the rest of the city centre Christmas lights, before heading down the rest of The Kingsway.

Official Travel Partner

Supporter of the Swansea Bay Rider Land Train

Sponsor of Stay Safe Wristbands

Supporter of the Walking Groups

Thank you to Morgan’s Hotel for providing performers changing rooms.

Thank you to Days Rental and Days Motor Group for providing vehicles for the parade.

Swansea’s superb Christmas trees are brought to you in partnership with Communities for Work+ and Kartay

Interested in sponsoring this event in 2024?

Sponsorship opportunities are available for this event.  There are packages to suit all budgets which can be tailored to meet your goals and objectives.  For more information about working with us please contact sales@swansea.gov.uk