We welcomed the festive season to Swansea in style on Sunday 23 November 2025 with our annual Christmas Parade on our new 2025 parade route!
Dancers, bands, choirs, floats, inflatables, light up characters, princesses, superheroes and much more were on display – including Santa himself who brought some festive magic with him to turn on the Christmas Lights! We'll be back for 2026, but until then check out below to see what happened in 2025!
See all your favourite princesses and superheroes, be mesmerised by magical light up costumes, and soak up the festive cheer from the hundreds of young people from city community groups who’ve jumped at the chance to be a part of this year’s parade.
You’ll be able to see light-up reindeers, tractors, musicians, characters from much-loved films and more, all taking to city centre streets as the curtain goes up for the Christmas countdown. And most importantly, see Santa arrive in Swansea and switch on the Christmas lights throughout the city centre!
With returning parade favourites as well as new additions, lights, music, snow machines and Santa himself, get ready to welcome the festive season in style!
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The parade will begin at the Guildhall, before travelling down St Helen’s Road through the Kingsway, across College Street, down Castle Street and Caer Street, and finishing on Princess Way, offering fresh vantage points and festive experiences for families across the city.
Accessibility
There will be loud noises, flashing lights and special effects throughout the Parade – if you need somewhere a bit quieter to enjoy the parade, about halfway along St Helen's Road will be the quietest place. Please be aware though that the nature of a parade means that noise and lights will be present throughout. If you have any concerns and want to discuss further, please contact us at 01792 635428. An accessible viewing area will be available at Guildhall and on the lower part of the Kingsway (St. Helen’s Road end).
No booking required, just turn up on the night. Accessible toilets and limited seating also available within the viewing areas.
With thanks to
Main Stage supported by Specsavers Swansea and Mumbles
Specsavers Swansea and Mumbles are proud to serve their local communities with expert eyecare and audiology services. The Swansea practice has been a trusted part of the city for over 40 years, offering professional support and personalised care to generations of families.
In November 2023, Specsavers Mumbles opened its doors, extending the same high standards of service to residents of this vibrant coastal village. Both practices are committed to changing lives through better sight and hearing, ensuring every customer receives thorough eye examinations, hearing assessments, and access to the latest in optical and hearing technology. Whether you're booking a routine check-up or seeking tailored advice, the teams in Swansea and Mumbles are here to help.
With a focus on quality, accessibility, and community care, Specsavers continues to be a trusted name in local health. Your vision and hearing matter — and at Specsavers, you're in safe hands.
The Childcare offer for Wales for supporting the Christmas Land Train
The Childcare Offer for Wales: Help with childcare costs for eligible parents of 3 to 4 year olds.
Do you need help with childcare costs? Under the Childcare Offer for Wales, you could claim up to 30 hours of early education and childcare a week, for up to 48 weeks of the year. This government-funded childcare scheme aims to lessen the burden of childcare costs so that you can spend the money you’ve saved on the things that matter most to your family. The Offer has already helped parents from all over Wales to return to work, increase their hours or work more flexibly. If you’re looking for a job, or thinking about going back into education or training, but are worried about childcare costs, this support could make all the difference. Don’t miss out on your share of this childcare funding. Apply now to receive funded childcare
Day’s Rental & Day’s Motor Group for providing the support vehicle.
Bassetts Jeep Swansea for providing the Lord Mayor's vehicle.
Interested in sponsoring this event?
Sponsorship opportunities are available for this event. There are packages to suit all budgets which can be tailored to meet your goals and objectives. For more information about working with us please contact zena.laws@swansea.gov.uk
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