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2023 Admiral Swansea Bay 10k - Give it a go!
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We welcomed in the festive season to Swansea in style on Sunday 20 November with our Christmas Parade!

Dancers, bands, choirs, floats, inflatables, light up characters, princesses, superheroes and much more were on display – including Santa himself who brought some festive magic with him to turn on the Christmas Lights.

Don’t worry if you missed out, or you just can’t wait until next year – check out our highlights video below!

We’ll see you again next year!

See all your favourite princesses and superheroes, be mesmerised by magical light up costumes, and soak up the festive cheer from the hundreds of young people from city community groups who’ve jumped at the chance to be a part of this year’s parade.

You’ll be able to see light-up reindeers, the Princesses’ carriage, characters from the much-loved musical Frozen and more, all  taking to city centre streets as the curtain goes up for the Christmas countdown. And most importantly, see Santa arrive in Swansea and switch on the Christmas lights throughout the city centre!

With returning parade favourites as well as new additions, lights, music, snow machines and Santa himself, get ready to welcome the festive season in style!

Two large Christmas trees were lit up – one at the top of Castle Square sponsored by John Pye Auctions. and one outside The Dragon Hotel, sponsored by Swansea Working.

Accessibility

There will be loud noises, flashing lights and special effects throughout the Parade – if you need somewhere a bit quieter to enjoy the parade, the lower part of the Kingsway (St. Helen’s Road end) plus the top of High Street and Orchard Street will be the quietest part of the route. Please be aware though that the nature of a parade means that noise and lights will be present throughout. If you have any concerns and want to discuss further, please contact us at 01792 635428. An accessible viewing area will be available on Princess Way and Orchard Street.

Thank you once again to the sponsors of the 2022 Swansea Christmas Parade!

Our huge thanks to the corporate supporters of Swansea’s Christmas Parade:

Nathanial Cars

who are kindly providing vehicles for the parade, including the floats.

Swansea Working

who are aiding the Polar Express to pick up steam and sponsors of the Kingsway Christmas Tree

First Cymru

who are backing our walking groups’ journey.

John Pye

who are helping to light up our Castle Square Christmas Tree.

Days Rental

Days Rental logo

who are helping Santa to travel through the city.

Morgan’s Hotel

Morgans hotel logo

who have offered changing facilities for the walking groups.

 

 

 

Interested in sponsoring this event in 2023?

Sponsorship opportunities are available for this event.  There are packages to suit all budgets which can be tailored to meet your goals and objectives.  For more information about working with us please contact sales@swansea.gov.uk